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Privacy Policy

Privacy Policy for Freight Products (UK) Ltd (“Seat Guardian”)

Last updated: 22.09.25

1. Who we are
Freight Products (UK) Ltd trading as Seat Guardian
Registered in England No. 05056816
VAT No. 833 6604
Address: Unit 1, Elliott Industrial Park, Eastern Rd, Aldershot GU12 4TF

2. What this Policy covers
This policy describes how we collect, use, store, protect, and share your personal data when you visit and interact with our website, purchase our products, sign up for our newsletter, contact us, or otherwise engage with Seat Guardian.

3. Data we collect

We collect and process the following types of personal data:

  • Identity data: name, title

  • Contact data: address, email address, telephone number

  • Transactional data: details of products you buy, dates, payment methods, billing/delivery addresses

  • Technical data: IP address, browser type and version, time zone setting, operating system, device, referral URLs, pages visited, clickstreams

  • Marketing & communications data: preferences in receiving marketing from us, communications you send to us

4. How we collect data

  • Data you give us directly: when you place an order; fill in forms; contact us

  • Automatically: via cookies and usage tracking when you use the website

  • From third parties: e.g. payment processors; shipping/delivery services; analytics providers

5. Use of your data

We use data for:

  • Fulfilling orders, processing payments, delivery, customer service

  • Communicating with you (order updates, responses to enquiries)

  • Improving our products, website, user experience

  • Marketing purposes (if you’ve consented), e.g. newsletters, offers

  • Fraud detection, security, preventing misuse

6. Legal basis for processing

Where applicable under UK/EU law (e.g. GDPR), we rely on one or more of:

  • Contract performance (e.g. fulfilling orders)

  • Legitimate interests (e.g. improving website, security), provided those interests aren’t overridden by your rights

  • Consent (for direct marketing, cookies as required)

  • Compliance with any legal obligation

7. Cookies and tracking

We use cookies and similar technologies to:

  • Enable basic website functionality

  • Analyse performance and use (e.g. Google Analytics or similar)

  • Personalise content or offers

You will be given information about cookies and asked for consent where required.

8. Sharing your data

We may share personal data with:

  • Service providers (payment processors, delivery/shipping companies, IT/hosting providers)

  • Analytics and advertising partners (only where lawful and with consent where needed)

  • Regulators, law enforcement or courts if required by law or to protect our legal rights

9. Data security

We implement appropriate technical and organisational measures to protect your data (e.g. secure servers, encryption, access controls). However, no system is perfect, so we cannot guarantee absolute security.

10. Data retention

We retain your data only as long as necessary for the purposes we collected it for, including to comply with legal obligations, dispute resolution, tax/accounting laws. After that, it will be securely deleted or anonymised.

11. Your rights

Under UK data protection law, you may have rights to:

  • Access your personal data

  • Correct inaccurate or incomplete data

  • Delete data (“right to be forgotten”) under certain circumstances

  • Restrict or object to processing

  • Data portability (where applicable)

  • Withdraw consent (for marketing, cookies etc.)

If you wish to exercise any of these rights, contact us at the address below.

12. International transfers

If we transfer your data outside the UK (or EU), we will ensure appropriate safeguards are in place (e.g. standard contractual clauses) and that the country ensures adequate protection.

13. Children

Our services are intended for adults. We do not knowingly collect personal data from children under 16 without parental consent. If we become aware we have done so, we will take steps to delete it.

14. Changes to this Policy

We may update this policy from time to time. We will post any changes on the website and revise the “Last updated” date. Significant changes will be notified via email (if you are a customer or subscriber).

15. Contact

If you have questions or complaints about your data or this policy:

Freight Products (UK) Ltd (Seat Guardian)
Unit 1, Elliott Industrial Park, Eastern Rd, Aldershot GU12 4TF

T: 01926 641 222

E: sales@freightproducts.co.uk

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